Sunday 4 September 2011

Is Sealord Environment friendly?Is Sealord Ethical?

Referring to article http://bit.ly/qbkSLU (MOORE, 2011)
Refer to Article: http://bit.ly/qbkSLU (MOORE, NZ Herald, 2011), We are paying Sealord to kill the juvenile tuna. Bad Idea of making profit.
Sealord has been targeted twice for being unsustainable and unethical. “Once bitten twice shy”. Sealord has evidently not learnt from the mistake of whaling in 2006 (Thomson, Sealord's whaling link 'could harm NZ stand', 2006).
Every business has external forces are the way you do business, your responsibility towards the environment and what your customers think about you, being ethical. Sealord is all over the media for the unrealistic act. Reading comments on face book makes me think if Sealord will survive long.? The article relates to many concepts discussed in class such as how environmental factors and CSR determines the temperament of organization.  It also highlights globalization, and how interdependent we are on the globe where the effort of one society affects another, further highlights the “organization as an organism” that constantly affects its external environmental factors.   People’s attitude and behaviour are important factors for a company to be successful. Ethics, also known as moral philosophy,  a branch of philosophy that addresses questions about morality — that is, concepts such as good and evil, right and wrong. (Wikipedia, 2011).  Sealord's marketing manager, David Welsh "By catch of sharks is 0.16 per cent of catch, and no turtle captures have been reported by observers in the Western Pacific. Tuna stocks in the Western Pacific are not overfished." Sealord worked hard to make its products sustainable and to reduce by catch even further, despite it being very low, he said. "Groups such as the ISSF (scientists, industry and the World Wildlife Fund) are focusing on practical ways to make improvements, and Sealord supports this work”. (Constantine, 2011).
Many other companies like Nestle have suffered immense moment being unethical and so did BP oil. (Barker, 2007). I value sustainable fishing to reach your goals. Sealord has to listen to the public’s voice and should understand that strength is not getting lawyers involved in fighting against Greenpeace but it’s about how well you take the feedback and make changes to succeed. L’Oreal has stepped up in the positive way to get over the pressure of being cruel to animal in product testing methods. (FACTSHEET, L'Oreal, 2011). My consciousness brought this about change in my life and sense of to avoid damaging our environment.   I am not against the profit for Sealord but let’s move beyond pillage for profit approach and concentrate sustainability and ethics. This article gradually emphasizes the need for CSR in the 21st century business.  It’s giving an indication that I CREATE A REVOLUTIONIZE in the society I exist in.  It needs my contribution to wherever I may involve myself;   and make a difference to save our environment.  This practise is against my culture, marine life a gift from nature, and especially killing baby tuna it’s unethical.
My advice to Sealord is to get over their scheme, and get rid of the fishing method they use and pay attention to the people of New Zealand. Make them happy and you will be forwarding to a brighter future. Readers please give me your opinion and comments on my blog. All comments are welcome.
Posted by: Sophia sattar at 18.08